Squint has had the pleasure of working with Virginia based advertising agency, Elevation Advertising, for over 7 years; helping to produce and direct their series of commercials surrounding a loveable Anti-Mascot character, the Tuition Monster. This furry houseguest is known to pester parents with the reminder that their children’s college days are soon approaching and saving through Virginia 529 is the only way to tame the beast. These comedy spots have won awards and have spawned a number of community event advertising opportunities. The public just keeps wanting more of the Monster.
ANTI-MASCOT MAKES FOR LASTING CAMPAIGN
A Virginia 529 college savings plan offers many tax benefits that can help families prepare for their child’s future. We love that the spots we’ve helped create convey that story while connecting them to a lovable and hilarious character they can relate with.
Giving the gift of a 529 account is a great way to help family members with young kids. That means showcasing those opportunities and finding great young actors to join in the fun, and we’ve had the pleasure of doing it time and time again.
What comes with TUITION? Why STUDENT LOANS of course! So when the idea was presented to us, we jumped at the chance to create another character in the series.
Taking the Tuition Monster into the Social Media scene meant a trip to the studio for some holiday focused fun, and the result was a huge success. We even got to make a video that would run in movie theaters!