Making Corporate Video Shouldn’t Scare the S&%! Out of You

How corporate video content creation has changed over the years.

Does even saying the term “corporate video” send a shiver down your spine?

Featuring your best and brightest on camera to pump up your associates or sell your positive points should be a GOOD thing, right? Yeah, except when it didn’t.

For most, corporate video content evokes some bad memories.

Let’s go back to the ancient decades of the 80’s and 90’s.

Cue Wayne and Garth wiping the screen with their “transition” fingers DOO-DLE DOOT, DOO-DLE DOOT, DOO-DLE DOOT…

See, back then when companies wanted to show off their people and products they hired out corporate video companies to throw some new paint on their brand.

These production companies had access to the latest technology (and priced themselves ridiculously low) but their relative skill was still… developing. Plus, they were making content that only a FEW people would see. This was never meant to be consumed by the general public.

As a result, you got some truly harrowing work out of them:

  • Terrifyingly bad dialogue
  • Upsetting cuts and transitions
  • Segments that went nowhere
  • Stiff testimonials
  • Overbearing pitchmen
  • Bad graphics and text
  • RAPPING CEO’S

Brrrrrr. Let’s move on to the early 2000’s, where boy bands were still topping the charts and we had successfully survived the Y2K virus!

Better and cheaper video equipment started making the rounds and made it easier for folks to produce relatively high-quality content.

But still, the storytelling was stiff, uninspired, and cheesy. It’s not their fault! Those same regional production companies were still using the template they had developed back in the 80’s, and never quite progressed.

But you don’t have to be scared anymore. Thanks to YouTube, we have ALL learned from history and each other and can embrace the delicious bad-ness (rad-ness?) of it all.

Now more than ever, we have access to talented and multi-faceted directors

who truly understand video content creation and where it’s headed next.

At Squint Direct, we’ve pulled together directors and producers who are professionals in the filmmaking industry to help create peace of mind for corporations who want great video content.

We know how to highlight your team’s best qualities and people, and create videos your employees would be proud to show off!

Check out just a few of the ways you can upgrade your corporate video content game:

  • Executive Thought Leadership Content
  • Talent Recruitment Videos
  • Explainer Videos
  • Corporate Announcements
  • Crowd-Funding Campaign
  • Product Launches
  • Press Release Videos
  • Blog / Article Companion Videos
  • Industry Expert Content

Our team also has access to the latest technology and equipment needed to create industry-leading (and  ) corporate videos.

But what we really bring to the table is skilled and creative content creators, who have touched every part of the production process. From writing, filming, editing, and messaging — our team understands the high-level content game and how to win it with great storytelling.

You can give your potential clients and current associates a better insight into the personalities and expertise of your people. Your CEO. Your Thought Leaders. Your dedicated staff. You worked hard to find and recruit them, now it’s time to show them off!

Contact Squint Direct so you don’t have to fear corporate video content ever again!