RENEWABLE ENERGY TAPS SQUINT FOR CAMPAIGN

From concept to upload, the creation of a tongue and cheek video content strategy for the Renewable Energy Accountability Project, was a great match for Squint. REAP was eager to create an online buzz around the myths associated with “clean coal”, and our writers jumped into action with a sarcastically driven mock commercial for Coal Energy Drink. Matched with a targeted distribution strategy, the video was picked up by multiple News sources, and helped the organization pick up hundreds of new followers.

REAP knew they had to be bold if they wanted to be heard, and their commitment paid off. With Squint, they were able to find a concept that wouldn’t break the bank while making a bold statement.

CAMPAIGN CONTENT

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