In celebration of nurses around the globe, Pampers was looking for a docu-style film featuring extraordinary nurses who work with babies. When we first met Beatrice and her family, and got to know her and what makes her tick, we knew we’d have a great video for Pampers to share. As a nurse with the U.S. Navy, Beatrice had embodied a life of pediatric care for over 30 years. Director, Ric Serena delivered an authentic story of how her dedication and service to her country blessed so many children worldwide. Beatrice’s story was featured in both a long-form (2 min) and short form (:30 sec) video, and was used across multiple social and digital platforms as a part of their overall campaign.
HONORING NURSES WITH REAL LIFE STORIES
It was apparent from our initial research that Pampers was a brand committed to supporting and celebrating parenthood in every piece of content they produce. Talk about a match made in heaven. Squint was immediately on board.
Pampers knows that the key to success for audience retention is to create content that is inspiring and useful, and it was no different with our production. We were able to tell a story that celebrates nurses who partner with new parents every day.