Oaktree Capital Management is a leading global alternative investment management firm with expertise in credit strategies. When we first met Oaktree, they were looking for a video content provider to highlight their executive leadership’s thought content, a newly formed charitable initiative, and various corporate “strategies”. Since then, the SquintDirect team has collaborated with Oaktree to create a consistent annual strategy and a library of video content to highlight both their external and internal messaging. Our favorite is “The Memo” with Howard Marks, Oaktree’s Co-Chairman. In these short introductions, Howard gives a poignant and personal perspective on his upcoming financial memos. Giving audiences a chance to put a face with a financial icon.
SUPERIOR INVESTMENT RESULTS MEETS SUPERIOR CONTENT
Oaktree’s Our Communities Matter program is a major part of their corporate identity, and simply posting pictures from their events wasn’t enough to showcase the amazing results it produces for employees and the community. Video brought them to life.
Legacy Content is specifically aimed to highlight the ideas of a company’s founders. There are so many interesting and unique ways to do this, and at Squint Direct, we look to find the ways your founders already are sharing their brilliance, and convert them into video.
Oaktree’s Video Content Strategy consists of a number of different original series that highlight their people, philosophies, and values. Squint Direct works alongside Oaktree’s Communications Team to offer content solutions that fit within their corporate brand and identity.