When we found out that GMC was looking for real life fatherhood stories surrounding the Sierra truck, we knew we had the right team for the job. Sourcing a number of fathers in the Santa Barbara area and their unique stories, we landed on a man who turned a piece of driftwood into a special gift for his newborn baby. The production required a two tiered approach, keeping a small footprint for documentary filming and increasing our crew for driving truck shots. The final result was a distinct story for targeted social media distribution.
A FATHER’S IDEA COMES TO LIGHT
We found a true wood working craftsman to represent our target market for this spot, and the final result was so much better for it. With precision at the top of GMC’s values, we were able to showcase a different skill set that takes a similar path.
Every brand wants high quality media, but a brand like GMC demands it. So even when they’re showcasing the Sierra truck in an online distributed video, they need their product to look just as good as it does in TV ads. That’s why they chose Squint!