The power of a well told testimonial is hard to beat when a campaign is focused on a specific demographic. For this digital and broadcast campaign, we knew we were out to capture small business owners and we once again got busy finding a real customer that could fit the bill. Our team, led by director Ric Serena, was able to showcase the helpful analytics that the Southern California Edison website offers, while giving an inspirational view of the relaxed lifestyle they allow.
SMALL BUSINESS MEETS REAL ENERGY SOLUTIONS
Customer experience is a top priority for Southern California Edison, and so we found a real life customer who could share his story. Not only did our main character provide a cool retail shop for our backdrop, his authenticity contributed to a successful final result.
It can be such a joy to create content that is connected to real life stories. Our team has worked on countless documentary focused projects and we relish the opportunity to paint an aspirational picture using real people and the world they’ve built.